Emirati CEO helps entrepreneurs realise their dreams, in the UAE – Gulf News

Sharjah’s Sheraa head Najla Al Midfa gives much-needed tactical advice to start-ups
As someone who studied in Stanford University and got exposed to the Silicon Valley culture, entrepreneurship seemed like a probable career choice for Emirati national Najla Al Midfa, CEO of Sharjah Entrepreneurship Center (Sheraa).
Instead, she chose management consulting and worked in the US for a couple of years before returning to the UAE in 2010, eventually embarking on a path to support entrepreneurs. But it wasn’t a “planned move”, she said, during an exclusive interview with Gulf News.
Back in 2010 the regional entrepreneurial ecosystem was in its nascent stage. Entrepreneurship wasn’t even spoken about in the way it is today, Midfa recollected. “So, when I got a job with the Khalifa Fund, my decision to give up a thriving career in management consulting to enter the sector, perplexed many.
“But to me, it was an opportunity to use my skills to help young Emirati entrepreneurs with their business ideas. In many ways it was like my previous consulting work. Only difference being this time I was supporting small entities and individuals understand the fundamentals of setting up a business.”
Midfa: “I strongly believe so not only because of the opportunity to work with Khalifa Fund but another similar opportunity with Sheraa in my home Emirate of Sharjah. Looking back, I feel as if I got a seat on the rocket ship, the entrepreneurial ecosystem. Not only did I get the chance to see the entrepreneurial ecosystem flourish but also played an active role in nurturing and supporting start-ups.”
Midfa: “A decade ago Sharjah had universities and young talent but lacked an entrepreneurship platform until Sheraa was launched in 2016. The mandate was to support young entrepreneurs start their businesses. Six years on, we’ve supported entrepreneurs at various stages of their journey, and during this time our start-ups have raised over $125 million (Dh460 million) in capital and generated $185 million-plus (over Dh680 million) in revenue. And it all started with an idea!”
Midfa: “Sharjah has a critical mass of young talent which helped the Emirate evolve into an entrepreneurial and innovation hub very quickly. Over the years we’ve had the chance to work with high potential university students although the goal wasn’t to turn all of them into entrepreneurs. The goal was to equip these students with the right skillsets for the future of workplace while also building an entrepreneurial mindset among them. It served the twin purpose of creating a strong talent pool that start-ups could leverage on while helping graduates build their own business. Moreover, Sharjah’s position as a creative and educational hub, coupled with its strengthening focus on ‘green’ initiatives is attracting a lot of creative, edtech and sustainability focused start-ups.”
Midfa: “The fundraising landscape has evolved significantly versus a decade ago, although gaps exist. On the scaleup side growth capital remains a challenge beyond Series B financing and at the super early stage of ‘pre-seed’. But there is a sweet spot at ‘seed’ funding and Series A financing. In addition, with investors interested in specific sectors such as fintech [currently], other sectors such as hardware and deep tech are still under-funded. We need diversity of investors looking to invest in a variety of sectors. Overall, the funding ecosystem continues to grow, and these gaps will be plugged with the entry of international venture capital (VC) firms such as US-based Sequoia Capital.”
Midfa: “First, I feel it’s not a good idea to treat fundraising as a vanity metric. It’s extremely important to look at other metrics of success beyond fundraising. Second, in a bull market (explained below) when capital is relatively easy to come by VCs are comfortable with the cash burn (explained below) narrative to achieve blitz scale or growth at any cost. The problem is economies go in cycles and during a downturn the same VCs speak about conserving cash and think of fundamentals like profitability. This switch of narrative can negatively impact start-ups. Hence, there is a collective onus on VCs and ecosystem builders to encourage start-ups to be prudent with cash, have a clear path to profitability and grow sustainably.”
Midfa: “Cash is king so be prudent with your cash. That’s what I learnt in university, and it holds true regardless of how the entrepreneurial ecosystem evolves.”
Midfa: “There is a certain kind of romanticism around college dropouts building unicorns. Whereas the reality is most successful entrepreneurs tend to be in their late 30s and 40s. Irrespective of age as well as economic background and nationality, access must be provided to those who are really interested to start their business. In this context, decision by the UAE government to allow Emirati public sector employees to take a year off to build their businesses are steps in the right direction. Such initiatives are a timely reminder that it’s never too late to start something new after understanding the opportunities and pain points. After all, our goal is to create a diverse and inclusive ecosystem where everyone feels included.”
Midfa: “There are two aspects to the fear of failure, one that prevents a person from even starting out. That’s why ecosystem builders must consciously focus on destigmatising failure among youth by constantly emphasising on the need to try irrespective of the outcome. The other extreme is getting completely burnt out to make the start-up successful leading to a hustle culture. Hence, alongside basics of business and products, as an ecosystem builder and supporter we’ve a huge responsibility to ensure founder wellness.“
Midfa: “When I look at the at the future of entrepreneurship in the region, one thing I feel proud about is how some brilliant ideas have come from young minds who have not even graduated yet. Since the entrepreneurial ecosystem is no longer at a nascent stage and we have several success stories from the region, it should serve as inspiration for the next generation of changemakers. I’m genuinely excited to see the rise of many more innovative start-ups born in the region with global ambitions. Further, as we invest more in research and development activities, more innovation will emerge from the region.”
Midfa: “Beyond tactical advice on finance and fundraising, I’d like to strongly suggest entrepreneurs to be part of a community because entrepreneurship can be a lonely journey.”

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