LaLiga has extended its broadcast partnership with pay-TV network Premier Sports in the UK and Ireland for an additional three years.
Having signed its first three-year deal with Spanish soccer’s top-flight in 2019, Premier Sports will now retain its LaLiga rights contract until the end of the 2024/25 season. Matches will broadcast across Premier Sports’ selection of linear channels and its direct-to-consumer (DTC) platform The new deal will also see LaLiga’s in-house channel, LaLiga TV, continue to be made available on Amazon’s Prime Video channels, as well as the Premier Sports Player service.
In 2019 the ITV commercial network agreed a deal to broadcast a small number of LaLiga matches on its free-to-air (FTA) and this could yet be explored again. Premier Sports said it would be ‘providing further detail regarding distribution of LaLiga programming’ ahead of the start of the 2022/23 season in August.
“Since 2019, as Premier Sports and LaLiga have worked hand-in-hand to actively promote Spanish football, we’ve come to appreciate the deep-seated passion that makes LaLiga the most popular foreign league on these shores,” said Richard Sweeney, chief executive of Premier Sports.
“With our recent addition of rights to the Uefa Nations League and Euro 2024 Qualifiers, we continue to position Premier Sports as a go-to destination for football fans across the UK and Ireland.”
Melcior Soler, audiovisual director of LaLiga, added: “These past three years have seen LaLiga reach British and Irish viewers via a unique distribution strategy forged in partnership with Premier Sports,”
“We look forward to continuing to innovate in our offering to the UK and Ireland markets, allowing viewers everywhere to enjoy the best that Spanish football has to offer.”