Parfums Christian Dior first to use one-to-one virtual make-up try on sessions from new technology partnership – InternetRetailing

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Parfums Christian Dior is the first brand to test a one-to-one live shopping experience featuring virtual make-up try-on sessions that has been launched through a new technology partnership. 
Live shopping specialist Bambuser and try-on technology business Perfect Corp are now working together in a strategic partnership that brings together Perfect’s try-on technology and Bambuser’s one-to-one live shopping experience. 
Parfums Christian Dior, part of luxury brand house LVMH, will use the new service to enable its clients to try make-up on virtually in  private online consultations. 

Bambuser first launched its live shopping technology in 2019, when it offered a one-to-many experience. In 2021 it added one-to-one functionality to enable both pre-booked and drop-in sessions that has found an audience in the beauty and make-up sector. 
Meanwhile, Perfect Corp has brought together augmented reality (AR) and artificial intelligence (AI) to offer solutions including a virtual try on augmented reality solution for make-up. Customers can tap on real world products to try them out online, and find out how the colour and texture would look on them. 
“We are excited to partner with Bambuser and offer brands a new avenue to engage with their customers online,” says Taipei-based Perfect Corp founder and chief executive Alice Chang. “By combining our respective expertise, we are delivering another powerful solution that will increase consumer satisfaction and confidence, providing brands with a sustainable option to showcase their make-up products conveniently and instantly for shoppers to try during online consultations.”
Maryam Ghahremani, chief executive at Stockholm-based Bambuser, says: “Considering that Perfect Corp is the leading SaaS AI and AR solution provider within beauty and fashion, they are also the ultimate development partner for Bambuser in this segment. 
“Together we are re-imagining the consumer shopping experience while also differentiating Bambuser’s product features, remaining the leading Live Shopping provider globally.”
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