Partnering With Enterprise Nation To Help Young UK Entrepreneurs Use WhatsApp – Meta


Today, new research from WhatsApp Business shows that young people in the UK are more entrepreneurial than ever, as over 68% of Gen Zs have had a new business idea, compared with 38% of the general population. However, just 18% of Gen Zs with a business idea have managed to bring it to life, with 54% mentioning money and investment as the main barriers, followed by over 25% feeling they lack the skills or knowledge needed.
To support these young aspiring business owners, we’re partnering with Enterprise Nation to provide budding entrepreneurs in the UK with the tools they need to start a successful business on WhatsApp. We’ve have identified five top tips for those wanting to grow their own business: 
It’s no secret that Gen Z are an entrepreneurial generation, ignited by joining the workforce during a pandemic and rising inflation, but while there is plenty of enthusiasm, there is a clear knowledge gap on how they turn their ideas into a successful business. We believe any idea, no matter how unusual, can become a great business with the right tools. So, we’re delighted to partner with the WhatsApp Business app to encourage people to take that leap and be their own boss.” Emma Jones CBE, Founder of Enterprise Nation
“The WhatsApp Business app was designed with the small business owner in mind, specifically to make connecting with customers quick and easy. Whether it’s to send automatic replies or have a digital catalogue of services, we hope businesses of all sizes find it helpful having an official presence on WhatsApp so they can spend more time on running a successful business”. – Helen Charles, Public Policy Director at WhatsApp
We’ve also teamed up with popular Gen Z YouTubers Chunkz and Harry Pinero to help three British entrepreneurs scale-up their business ideas using the Whatsapp Business app.
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