Anne Stych, Staff Writer, Bizwomen
Walmart’s updated virtual try-on technology lets customers be their own model.
Walmart has upgraded its virtual try-on technology to allow shoppers to be their own model, using a photo of themselves to see how clothing will look on them.
To use the Be Your Own Model feature, the customer will be prompted to take a picture of themselves within the Walmart iOS app. Once an image is saved, the customer will be able to view themselves as the model each time they use the virtual try-on experience.
“With Be Your Own Model, a customer sees an ultra-realistic simulation with shadows, fabric draping and where clothing falls on their figure in seconds,” said Denise Incandela, executive vice president, Apparel and Private Brands, Walmart U.S., in a blog post. “For example, a single shirt can come in six different colors, seven different sizes and two sleeve lengths. Our technology captures all the variations and shows how they look uniquely on each individual.”
Walmart (NYSE: WMT) acquired the Zeekit virtual try-on platform in 2021 and earlier this year introduced technology that allowed consumers to choose a model that they felt best represented them to virtually try on clothes. Walmart said the technology uses algorithms and machine learning models originally used for developing accurate topographic maps to show how an item of clothing will look on someone.
The new Be Your Own Model feature is now available on more than 270,000 items across Walmart’s portfolio of exclusive brands and private brands, including Free Assembly, Scoop, Sofia Jeans and Sofia Active by Sofia Vergara, Love & Sports, ELOQUII Elements, Time & Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman.
Select items from some national brands, including Champion, Levi’s and Hanes, and some third-party seller items on Walmart Marketplace also will be included.
If an item is enabled for virtual try-on, customers will see the “Try It On” button on the item page and have the option to view clothing on themselves (Be Your Own Model) or another model (Choose My Model).
“Launching this next iteration of virtual try-on technology delivers on our continuous goal of making online shopping an inclusive, engaging and personalized experience that better replicates in-store shopping,” Incandela said. “We believe the largest and closest store to our customers is the one in their pockets.”
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