Wiha Tools USA Adopts New Salsify Connector to Amazon A+ API – AiThority


Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced that Wiha Tools USA is using the new Salsify Enhanced Content connection to the Amazon A+ API. Using this new connection, Wiha Tools USA publishes enhanced content for over 5,200 SKUS, up from Wiha Tools USA under 1,000 SKUs before using Salsify.
Previously, publishing enhanced content to Amazon could take up to one week. Now, once a brand submits content from Salsify, product content can appear on Amazon within just a matter of hours, thanks to Salsify’s connection to the new Amazon A+ Application Programming Interface (API). With Salsify, Wiha Tools USA, a leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets, has a streamlined way to build engaging brand experiences for consumers shopping on Amazon.
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Salisfy’s new connection also removes publishing limitations and provides a unified enhanced content experience for both first-party (1P) and third-party (3P) sellers, improves functionality, and offers in-app feedback and content validations to improve publication rates for customers after building a new connection to Amazon’s A+API.
“Details matter for premium quality tools and our investment in enhanced content for our product pages pushed us to another level on Amazon,” said Jeffrey Kemnitz, Ecommerce & Digital Marketing Manager at Wiha Tools USA. “Salsify’s new connector helped us scale Amazon A+ content over 400%, giving professional tradespeople and DIYers richer information to inform their purchase decisions.”
Salsify’s connector to the Amazon A+ API is enabled for brands selling on Amazon in the US, CanadaFranceGermanyItalySpain, and the United Kingdom, regardless of selling model or vertical. It replaces the previous process for publishing Enhanced Content to Amazon.
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“The new Amazon A+ connection is the latest in a multi-year investment to make Salsify the platform of choice for brands worldwide to grow their businesses and manage their product page experience on Amazon, above and below the fold,” said Ben Szekely, VP of Activation, Salsify.  “Brands can now optimize content on a regular basis, assuring authentic and accurate brand experiences are published, delighting shoppers and driving conversion.”
Salsify’s core platform PIM functionality establishes a strong data management and governance foundation to systematically & proactively identify gaps or errors. This results in strong data integrity that flows downstream throughout all systems and processes. In addition, Salsify offers a suite of solutions that enable brands to win the Amazon digital shelf, including:
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